Sr. Product & AI Strategy Leader with 15+ years building 0 to 1 platforms, LLM-powered systems, and decisioning engines across enterprise and consumer products.
NerdWallet Data Science
Led the data science-driven personalization and monetization strategy, aligning machine learning models with customer intent to optimize revenue and user outcomes across NerdWallet’s platform. Managed a cross-functional team of data scientists, ML engineers, and analysts to build and deploy production-grade models for ranking financial products, approval likelihood prediction, and credit score estimation. Developed creditworthiness indicators and risk-based matching algorithms to deliver personalized recommendations and financial guidance. Leveraged experimentation, model performance metrics, and continuous feedback loops to refine algorithms and improve conversion, engagement, and monetization at scale.
Macy's Search Strategy
Owned the product strategy for Macy’s onsite search platform, driving $60–100M in incremental revenue across 500M+ annual searches, influencing executive decision-making and earning endorsement from the President of Macy’s. Led a team of product managers across multiple delivery tracks to scale search performance and reliability. Rebuilt search intelligence from the ground up with ML and NLP-based query understanding and ranking systems to improve search relevance, personalization and user experience, resulting in increased conversion and engagement. Drove cross-functional initiatives to implement personalized search and recommendation models and partnered with engineering and architecture to re-platform search infrastructure using Solr, enhancing scalability, relevance tuning, and performance to support rapid catalog growth. Conducted competitive benchmarking across leading retailers to identify innovation opportunities and inform strategic investments.
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Search Ranking
This is a Business Intellignence project on Expedia's ranking algorithm for search results. The project recommended a better ranking of results based on search criteria and likelihood of purchase based on customer profiles.
Macy's Query Understanding
Data Analysis on the type of queries and causes of zero search results and strategies to address bad queries. Every 1% reduction in zero search results was equivalent to $22M in additional sales
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Macy's Search Ranking
A Machine Learning driven approach for ranking search results the takes into account context, personalization and trends
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NOOK
A Consumer Behavior project on Nook by Barnes & Noble. We found it to be an intriguing problem to research the key reasons for Nook’s sales lag when compared to its closest competitor and also wanted to understand what consumers are looking for in the relevant digital devices ecosystem.
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On the Go...
A new product idea that provides an employee options on the corporate menu and pick a meals that suits his/her goal of fitness and have the meal delivered.
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The Link
A new product idea that provides caretakers of individuals with ASD and dementia peace of mind and gives wearers a safety net by tracking them, giving emergency notifications and providing a panic alarm system.
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Textbook Pricing
Pricing project on Higher Education textbooks...