The Full Story
Query Understanding
Data analysis on the type of queries and causes of zero search results, and strategies to address bad queries. Every 1% reduction in zero search results was equivalent to $22Min additional sales.
Suboptimal Search
A 2019 opportunity assessment for Macy’s onsite search. The work diagnosed why queries failed — zero results, partial matches, and weak comprehension — and sized the revenue at stake if query understanding improved.
Over 70% of monthly search volume comes from exact-match queries, where a 1% lift in conversion drives up to $23M in revenue.
The weakest queries — zero results and partial matches — still account for 14% of search volume. Those passes became the core of the 2019 strategy.
Vision
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